When the FIFA World Cup 2010 was on, the world went soccer-mad, how could we put a different spin on a game everyone was already playing?
To engage and excite customers, we created a unique, life-sized, Visa-branded foosball court, where people could take part in real-life games of human foosball by being strapped to a bar and competing against other foosball players.
Over 3 weeks we gained exposure to 568,000 shoppers and made over 280,000 direct contacts for VISA. Goooooooooaaal!