Getting 18-25 year olds to engage with an alcohol brand over Summer isn’t too hard. Ensuring they’ll never forget it, that’s a different story.
A massive white cube measuring 3000 cubic metres, The Pod offered the ultimate purification zone at major Australian music festivals, allowing festival-goers to refresh and revive in air-conditioned comfort, while enjoying premium bar service, ice cold Pure Blonde, and headline international DJ acts.
4 music festivals in three states saw 12,000 visitors to The Pod for a unique and truly memorable Pure Blonde experience they’ll be talking about for years.