To increase brand awareness and change consumer behaviours around cooking with cream, we launched an integrated BTL communications platform that showcased the benefits of PHILADELPHIA Cream for Cooking.
After an exciting launch, our custom built trailer with a full kitchen took to the streets with our ‘PHILLY Teams’, handing out recipe cards and holding live cooking demonstrations to show the target audience just how versatile PHILADELPHIA Cream for Cooking is in the kitchen.
Backed by the creators of ‘4 Ingredients’, a comprehensive PR campaign and engaging online extensions, PHILADELPHIA Cream for Cooking quickly became the name (and product) on everybody’s lips.