Managing Director
James has more than 15 years experience in the Event and Experiential Marketing arena, during which time he has worked on the front line of Account service through to today leading Australia’s fastest growing Experiential Marketing groups.
James cut his marketing teeth during the Atlanta Olympic Games before moving to London leading a range of client relationships for brands such as Time Inc and World Vision. Moving back to Australia in the lead up to the Sydney Olympics, James worked on key programs for Telstra, Holden and Qantas.
In October 2001, James formed Traffik Marketing, with a focus on field marketing, events and sponsorship wrapped up under the newly emerging category – Experiential marketing. James has nurtured many of Traffik’s most enduring client partnerships including foundation client St.George, Diageo, P&G Nintendo and Fosters (including Treasury Wine Estates). Following 6 years of continuous growth, Traffik is now Australia’s largest experiential agency.