Looking to engage with the most active over 50’s audience available, the biggest challenge wasn’t just finding them – but keeping up as well.
After activating in many environments from nursing homes, council events and corporate offices, we challenged ourselves on the next opportunity.
Two fully decked-out Nintendo Winnebago’s hit the highways in 2010 on route the grey nomads trail, bringing Nintendo DS and Wii to many caravan parks and tourist attractions around Australia.
The end result saw more than 35,000 mature Aussies understand that anyone can play.