While Australia’s fortunes in the recent Ashes are best forgotten, no one who experienced the Wolf Blass Ultimate Cricket Test will be forgetting it in a hurry.
The event was the culmination of nine months hard work from Traffik, creating the concept and working with agency partners Immediate and Thrive to bring the fully integrated off/online campaign to life. 10 lucky winners who had purchased the premium Wolf Blass wines got flown to Day 1 of the Boxing Day test, and got to play the life sized interactive cricket game for a chance to win up to $10,000. No one left with less than $5,000 and one lucky contestant took home the maximum cash payout!
The event also featured a lively charity match that generated $30,000 for the McGrath Foundation, and put a much needed smile on the faces Aussie cricket fans as the wickets tumbled on the test match proper inside the G.