Traffik
Case Studies
Nintendo
With a target audience of 8-88, Traffik has taken the fun and physicality of DSi and Wii to a diverse range of environments and potential customers. From massive installations in mall, hard core game events, to most recently taking the show on the road in two fully fitted motor homes to target grey nomads on their annual migration up the east and west coast of Australia.
Vodafone
Vodafone worked with Traffik to help mark its return to music sponsorship for the 2009 Australian MTV awards. With a pop up concert in Sydney’s CBD, and red carpet and in-awards activation to add value to the fans, staff and key customers at the event, Traffik’s experiential solutions put the global brand front and centre of this major live TV event.
Bundaberg Rum
Traffik Swap Squad has been in field for more than 3 years swapping beers for Bundys through engaging customer experiences at bars, clubs and events across Australia, lifting brand preference and driving instantaneous sales. In addition, we create larger customer experiences at major sporting events like Rugby, the V8s and regional events including the Deny Ute Muster where Bundy’s Backyard was the life of the party!
Smirnoff
Traffik became the first Australian agency to win a prestigious Ex Award for its ground breaking Area 21 campaign with Diageo’s Smirnoff team and its other agencies. The mini-festival within a festival, Area 21 was a funky igloo offering quality drinks, raised DJ deck, and a range of supporting customer experiences from mobile content downloads, exclusive online content, and massive on-pack ticketing promotions. The results speak for themselves – 13 million + media impressions, 45,000 unique web visitors, 33,000 on-pack promotion entries, 67,000 Area 21 attendees and massive sales onsite!
Olay
To help reinforce the position of Olay Definity as a key to anti-ageing for women, Traffik created in-store and in-mall Siascope testing to help women understand their skin better. The results from lengthy brand engagements of around 20 minutes were outstanding with almost 16000 consumer conversations, 3245 skin tests and a 44% conversion to sale,
St. George Bank
Traffik has enjoyed an extended relationship with St.George as their agency of record for more than 8 years! Most recently, Traffik, the Bank and the local Dragons fans at WIN Jubilee Oval set a world record for the largest musical ensemble ever, when 3861 fans played Kazoo’s simultaneously to mark the re-opening of the redeveloped stadium. The event created amazing PR, community connection and word of mouth for the brand.
Lindt
Easter is all about the Lindt Gold Bunny. Traffik has been at the centre of Lindt’s annual activation plans with a powerful combination of mobile, in-store engagement. In 2009, Traffik helped create a major PR push, working closely with Lindt’s PR agency, The Westmead Children’s Hospital and Channel 9’s Today. Six live crosses generated massive brand awareness in the week leading up to the biggest chocolate day of the year.
Coles
Coles has been taking up the challenge to its major competitor and Traffik has been the agency behind the push, running on-ground activation for literally hundreds of new store openings, store refurbishments and combat activity in every state. Coles has also tapped into Traffik’s quality training techniques, enlisting us to conduct active selling training for key internal staff in selected outlets.
Carlton Draught
With a brief to create an activation that would be worthy broadcast content for AFL Grand Final broadcaster, Traffik took to the sky and created the first game of aerial AFL football, complete with umpires, posts, players and ball – all falling at a wild 200kms per hour. See http://www.youtube.com/watch?v=4IHnCIPwTkY for the result which played to more than 1,000,000 national TV audience. 2001.
Shannon's
Mobile marketing through big rigs is a massive trend in the US, a trend that is rapidly spreading to Australia. Traffik conceptualised and built the Shannon’s rig that enables the specialist motor insurer to provide a high quality experience to customers and brokers at a diverse range of motor racing and enthusiast events across Australia. The truck is also used during times of natural disaster as a mobile claims centre for affected customers – providing an invaluable service and statement about the brand!
V Energy (Frucor)
Following the success of its 1 million V Energy can sampling program, Traffik came up with a concept for a higher level of engagement, literally, with a giant inflatable V-Ball Volleyball court. The core of V’s entire summer program in 2008/09 touring 24 iconic beach locations nationally, it’s on again in 2009/10 visiting new environments, including major music festivals.