Bundaberg Rum faced a challenge: after years of marketing to regional Australia, attempt to engage with a new audience – 18-24 y/o males in urban and metro regions.
Of course, there was only one way to do this – party!
We took our Bundy Girls along with Australia’s top DJs to over 150 pubs and clubs throughout the country. The Bundaberg Red Tree events were high-energy nights of dancing and cocktails.
So far these events have created more than 20,000 consumer engagements, with host venues throughout the country enjoying strong uplifts in sales of Bundy Red.